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Why Fashion Lovers Travel Across The World To This Chicago Vintage Shop
Why Fashion Lovers Travel Across The World To This Chicago Vintage Shop
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Phụ đề (86)
0:03
I don't think there would be as much
0:05
vibrance, at least in Chicago, if it
0:07
weren't for these very unique, very
0:10
individual small businesses on this
0:12
block alone.
0:14
My name is Jen. I'm the owner and
0:16
operator of Vintage Frills in Logan
0:19
Square/ Aendale community here in
0:21
Chicago.
0:26
Things are so old and gorgeous and get
0:30
to relive history through these
0:32
garments.
0:34
Not only do I handpick each piece that
0:36
goes into the shop, but I curate it with
0:39
care. Okay, come with me to the red
0:42
room. It's a colorcoordinated shop.
0:45
Customers come in and they're like,
0:46
"Ooh, the red room. Oh, the blue room."
0:48
You know, or ooh, pink. just makes it
0:51
easier and more fun. Actually, we
0:54
literally get international customers.
0:58
I feel like we're almost becoming sort
0:59
of like a tourist destination. You have
1:01
a vintage frills notebook. Even if
1:03
you're from out of town, now you have a
1:05
permanent mark on our shop.
1:08
Oh, the fashion community in Chicago.
1:11
It's still a baby. I feel like I really
1:14
want to help grow us and and make people
1:17
realize that you can be sustainable,
1:18
too, and still and still be fashionable.
1:21
Sustainability, it means the world to
1:23
vintage frills. All of our garments have
1:25
already passed the test of time. They've
1:26
been here for 20, 30, 40, 50 years. That
1:29
lets you know it's sustained.
1:32
By purchasing secondhand, I'm literally
1:35
preventing these things from going into
1:37
the landfill. Vintage is not just for
1:40
dress up. It's a way of life.
1:43
It makes me so proud that I've created
1:46
this incredible community around me.
1:50
We're constantly working together. We're
1:52
creating events, fashion shows, karaoke
1:55
events. We even invite our local
1:58
community to be a part of the fashion
2:00
shows. If you've never been a model
2:01
before, it's okay. I didn't want it to
2:04
be just high fashion, you know, 6 feet
2:07
tall models because I want the
2:09
community, an everyday person to know
2:11
that you can wear this, too.
2:15
It's important to support small
2:16
businesses because we are the backbone
2:19
of the economy. American Express does
2:22
the Small Business Saturday event. Ever
2:25
since I opened, I've been participating
2:26
in it. Our entire community has gotten
2:28
involved. It's a big deal because on
2:31
this strip there's so many small
2:32
businesses. I originally did not know
2:34
that this was something started by
2:36
American Express and I'm like, "Oh my
2:37
god, this is this is genius." You know,
2:39
it really helps us get the word out to
2:41
people who may not have known we
2:43
existed. Thank you so much. Thank you.
2:48
any small business owner or upcoming
2:51
entrepreneur, I would definitely suggest
2:53
they take a part in American Express's
2:56
resources because they literally give
2:58
you the building blocks to help sustain
3:01
your business.
3:03
I took a leap of faith and I did it on
3:05
my own and and even though sometimes
3:07
it's a tumultuous journey, I I wouldn't
3:09
have it any other way. It's the best
3:10
decision I could have made for myself.
3:12
It's not easy, but it's possible. You're
3:16
not going to have all the answers, but
3:18
as you work through the process of
3:20
owning this business, they come to you.
3:22
Whether they fall into your lap or you
3:24
have someone like American Express who
3:26
are giving you these resources to make
3:28
you a better business owner.
