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AWS AI Agents For Lyft: Getting Drivers Back On The Road Faster
AWS AI Agents For Lyft: Getting Drivers Back On The Road Faster
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Phụ đề (112)
0:00
We are [music] facing one of the
0:02
biggest, I'll call it a pandemic of
0:04
sorts, loneliness. And Lyft's mission is
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to get people off their couches and go
0:11
out into the world and interact with
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each other.
0:18
Our contact center agents, what [music]
0:20
they're doing is herculean in so many
0:23
ways. When a rider or a driver [music]
0:25
is coming to us with something,
0:27
something has gone wrong in their
0:28
experience. And I think we say the best
0:30
support experience is not having any
0:32
support [music] experience.
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>> Our customer care team handles upwards
0:36
of million plus contacts a month. It is
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high volume. It is customers who are
0:43
[music] frustrated or something has
0:45
happened and they need help and the
0:47
agents are [music] trying their best to
0:50
stay on top of that. So our goal with AI
0:53
was starting really slow and building
0:55
trust. They can access [music] support a
0:57
few different ways, but one of the main
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ways will be either through the help
1:00
center or through [music] their earnings
1:02
tab and through there they will open up
1:04
our AI assistant. And the thing that
1:06
we've really emphasized there is natural
1:07
language. So being able to describe
1:09
[music]
1:10
their issue in their own words. We've
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had almost 70% of our drivers today use
1:15
AI. We're building [music] deep trust
1:17
that if it cannot solve the issue, it
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very quickly will get me to human. And
1:23
that's the relationship that we [music]
1:24
wanted our customers and our drivers to
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have.
1:26
>> AWS announced about two and a half years
1:29
ago the AWS Genative AI innovation
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center and that [music] is allowing us
1:35
to bring our deep science experts,
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engineers, strategists and [music]
1:40
architects to work with our customers
1:42
across the globe bringing deep technical
1:44
expertise to real world problems [music]
1:46
and solving them in a manner that allows
1:48
businesses to get the outcomes that
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they're expecting. Okay, I'm a driver. I
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have questions about my pay. The AI
1:54
assists [music] me, you know, in my own
1:56
words, what am I there for?
1:58
>> Some questions or or interactions will
2:00
[music] be fairly straightforward. Some
2:02
will be quite complex and in some
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[music] cases actually very ambiguous.
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And so that's an area where we have to
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work through to understand what we call
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intent classification. Once we get that,
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you then move on to doing what's called
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intent [music] handling. So actually
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executing whatever that intent was. It's
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really incredible to just see this
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magical moment where [music] they start
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to share their issue and they might be a
2:25
little hesitant and then as we show that
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this is really an intelligent assistant
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that [music] can carry a conversation
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with them, you see them open up more and
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like share more and ask follow-up
2:35
questions and then within [music]
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seconds I have a resolution. That
2:40
experience historically would have taken
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[music] 10 15 minutes that AI now can
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solve in less than 2 minutes. So overall
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for our AI assistant, we're seeing usage
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rates around 70%. [music]
2:52
So our riders and our drivers are
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picking this as their support channel.
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We are seeing really high accuracy
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[music] rates in terms of the
3:00
resolutions that we're giving to them
3:01
seeing in that like 85% 98% range.
3:04
>> Technology could be amazing, but if you
3:07
don't use it properly to drive either
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business or mission outcomes, it doesn't
3:12
make it valuable. and showing the aha
3:16
moment and driving those outcomes that
3:19
they're after is what excites me. And as
3:21
[music] we've been collaborating with
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the Generative AI innovation center,
3:25
we've really started to transition from
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just being able to answer educational
3:29
questions to building AI [music] agents
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that is conversational and natural and
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goes beyond just sharing a resolution
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and actually can take an action on
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behalf of the user and give them that
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faster resolution [music] that we are
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really excited about. As those low
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volume, low severity and [music] high
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volume, high complexity issues start
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getting [music]
3:53
solved by Genai. Our humans, what we
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[music] are going to need them to solve,
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that bar of complexity is going to keep
4:01
going up and up and up. And [music] so
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enabling them with the right knowledge
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and just really investing in our people,
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that's where [music] we're headed in the
4:10
future.